As the IT channel evolves, it highlights the need for channel businesses to incorporate digital transformation in their own evolution.
With digital transformation now occurring at every level of business and in every industry, experts seem to be united in their opinion that it will usher in an era of closer customer relationships and stronger customer service.
A report compiled by the Harvard Business Review, although slightly dated, nonetheless reveals a business environment in which the workings of digital transformation have already begun.
A survey found six common themes of digital transformation leaders, themes which can be found in digital business platforms as well.
In spite of uncertainty on many geo-political fronts, global IT spending is predicted to grow yet again in 2019, with digital business technology platforms (and digitalisation) playing an increasingly large part.
The fact that many smaller channel businesses are recognizing that their environment is changing, and are aware of their need for SME digital transformation, provides a window of opportunity for those channel partners who are willing and able to help them transition.
For CIO leadership, as with the rest of company operations, it’s out with the old and in with the new for businesses attempting to navigate the new digital era.
Businesses not participating in the digital ecosystem as a platform risk disintermediation, and the IT distribution channel is no different.
Packaged IP can be a fantastic way of creating customer stickiness and generating recurring revenue, and channel distribution platforms can be a great way to deliver it.
Efficiency and simplicity are two oft-overlooked factors in running a channel business. By utilizing new digital platform technology, ChannelCenter brings both to the fore.