The IT Channel: An Evolving Environment

CONTEXT, a company which describes itself as ‘complete IT market tracking solutions across the whole supply chain’ recently conducted its ChannelWatch survey, which profiles the views, activities and intentions of a representative sample of 7500 resellers operating across Europe, Russia, Turkey, Australia, New Zealand and Brazil.

The survey found that IT channel consolidation has increased, forcing distributors to focus on optimisation and leading resellers to worry about pricing and procurement costs.

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